New ideas help businesses gain an advantage over their rivals. Employees who generate these new ideas — who practice the art of creative thinking — are one of a company’s greatest assets. The Art of Creative Thinking shows the reader practical ways of becoming a more creative thinker. Each succinct chapter is built around one core idea which is then developed and illustrated. End-of-chapter key points summarize the main points. The Art of Creative Thinking shows you how to: develop your understanding of the creative process; overcome barriers to creating new ideas; broaden your vision; build on new ideas; develop a creative attitude; become more confident as a creative thinker.
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7,67 €
The Art of Creative Thinking: How to Be Innovative and Develop Great Ideas
6,00 €13,67 €
The Art of Creative Thinking provides clear, practical guidelines for developing your powers as a creative thinker. Using examples of entrepreneurs, authors, scientists and artists, John Adair illustrates a key aspect of creativity in each chapter. Stimulating and accessible, this book will help you to understand the creative process, overcome barriers to new ideas, learn to think effectively and develop a creative attitude. It will help you to become more confident in yourself as a creative person.
The Art of Creative Thinking gives you a fresh concept of creative thinking and it will guide you in developing your full potential as a creative thinker. New ideas are the seeds of new products and services, and this book will open the door to them.
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