Size Does Matter

I’ve been writing in a cryptic way about a What Next I’ve been working on and in a recent post called, Whose Priority Are You?, I gave more information about this project saying that I’m searching for commercial retail space. Having identified several possible locations I have a difficult decision – is bigger better?

Truck under bridgeSize does matter but that doesn’t mean that bigger is necessarily better (just ask the driver of that truck). When you’re talking about a retail establishment you have to ask yourself, will the additional space bring additional revenue? That has to be weighed against the question of whether the additional expense, rent, is a hardship if the extra revenue is not realized. The size of the space, the size of the rent, the size of the risk, the size of the potential, all matter and all have to be weighed against each other to come to a decision.

Speaking of size, every decision seems huge at the time you’re making it but in retrospect big decisions often have less of an impact than you thought at the time. A favorite song has the lyric “It’s not a hill it’s a mountain as you start out the climb“* and that is what I think too many people do, initially perceive everything as too difficult to overcome. It’s very easy to become paralyzed by over analyzing every detail. Don’t get me wrong, details matter but at some point you have to decide.

In What Next, the book, I quote Lee Iacocca the former chairman of Chrysler, “I have always found that if I move with seventy-five percent or more of the facts that I usually never regret it,” he said. “It’s the guys who wait to have everything perfect that drive you crazy.” So what did I decide? I chose the bigger space believing that the potential gain was worth the risk and worth the rent. Of course there is still the question of location that needs to be considered. So let’s see how the negotiations turn out the way I want them to.

* The song is “I’ll Go Crazy If I Don’t Go Crazy Tonight” by U2 of course

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